aura
a mobile app for intentional art discovery and lasting reflection
problem
Visiting exhibitions can be inspiring, but the experience often ends when visitors leave the gallery. Existing museum apps focus on logistics rather than helping people discover, remember, and reflect on the art they encounter.
solution
aura is a mobile experience designed to help Gen Z visitors discover exhibitions, document meaningful moments, and gradually build their visual taste through reflection and personal collections.
I led the end-to-end product design alongside a team of four designers, shaping the research, information architecture, interaction design, and visual identity. Through usability testing, the experience achieved an 8.7 NPS and received strong feedback for its intuitive navigation and emotional resonance.
Before designing aura, we explored how people experienced museums before, during, and after their visit. Research showed that visitors wanted more than exhibition information. They wanted to discover art more intentionally, remember meaningful moments, and gradually develop their own visual taste. These insights shaped the product strategy, information architecture, and overall experience.
year
2025
timeframe
10 weeks
tools
Figma, Notion, Maze
category
MVP · Branding
01
instinctive discovery
Rather than presenting exhibitions as a static directory, aura transforms discovery into an engaging experience. Inspired by familiar swipe interactions, users can quickly explore exhibitions based on curiosity and personal interests, making discovery feel more playful, intuitive, and rewarding.
02
meaningful exploration
Discovery doesn't stop at finding an exhibition. Rich stories, curated recommendations, and contextual content encourage users to explore more deeply, helping them build stronger connections with the artists, spaces, and ideas behind each visit.
03
thoughtful curation
aura extends the museum experience beyond the visit by giving users a place to save artworks, write reflections, and curate personal collections. Over time, these moments become a visual record of their evolving interests and artistic taste.
04
aesthetic living
aura was designed to be more than a museum companion—it encourages a more intentional relationship with creativity. From the visual identity to the interface, every touchpoint reinforces a calm, expressive experience that inspires curiosity, reflection, and everyday appreciation for art.
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