smile solutions
a clinic platform for managing treatment workflows and patient communication
problem
Although Smile Solutions had a polished beta interface, key workflows weren't robust enough for real clinic operations. Registration relied on patient initiation, communication was fragmented, and appointment history, treatment tracking, and multi-doctor support were limited.
solution
I redesigned the platform around clinic-led workflows, expanding onboarding, scheduling, patient communication, and billing into a more complete operational system while keeping the experience simple and consistent.
I inherited an early beta and led the redesign of the B2B clinic experience, improving workflow consistency, scalability, and usability. Following launch, the platform expanded across 3 countries, 19 partner clinics, and 6+ treatment offerings.
Before redesigning the interface, I focused on understanding how clinics actually worked. Through stakeholder interviews, clinic visits, and competitive analysis, I mapped appointment management, treatment coordination, and patient communication workflows. These insights shaped a more clinic-first platform that balanced operational depth with a simple, consistent experience.
year
2026
timeframe
9 months
tools
Figma, Stitch, UX Pilot
category
B2B SaaS
01
competitive analysis
I mapped existing dental SaaS tools by workflow breadth and usability to define a clearer product direction for Smile Solutions.
02
clinic interview
An in-depth interview with a partner clinic doctor validated the beta’s clean and approachable interface while surfacing several workflow gaps in real clinic use.
03
problem framing
How might we preserve the clarity of a simple interface while strengthening the workflow logic, consistency, and operational depth behind it?
04
design system
I built and maintained a mobile design system, standardizing components and interaction patterns. I also documented component states and behaviors to keep implementation consistent as the product scaled.
05
appointment management
Appointment workflows were redesigned to better support everyday clinic operations. Historical records, treatment states, and clearer scheduling views gave staff better visibility across the entire patient journey.
06
clinic-first onboarding
The original workflow depended on patients downloading the app before clinics could begin treatment. I redesigned onboarding around Patient IDs and QR-based registration, allowing staff to register patients immediately with fewer steps.
07
extended care
Rather than ending at the clinic, treatment information now continues into the patient app. Doctor notes and care updates help patients stay informed after appointments while reducing repetitive communication for providers.
08
payment & billing
A dedicated billing experience was created to complement the existing B2B clinic portal, giving clinics a more cohesive way to manage consultation details, treatment costs, and payments.
09
takeaways
Simplicity in B2B products only succeeds when the underlying workflows feel clear, dependable, and usable in practice. Resolving workflow gaps, aligning the B2B/B2C experience, and strengthening system handoffs reinforced that product quality depends as much on operational completeness as it does on interface clarity. Furthermore, the project sharpened my ability to design for global contexts, teaching me that clinic operations, communication patterns, and task ownership vary significantly across different markets.
.see also
Online dating often loses momentum after two people match. Repetitive conversations, unclear digital cues, and uncertainty around meeting in person make it difficult for users to build genuine connections.